Friday, June 25, 2021
Home Lifestyle & Entertainment Richa Chadha starts a new social media initiative, The Kindry

Richa Chadha starts a new social media initiative, The Kindry

In the past year, stories of death, devastation, lack of availability of medical help, poverty, and unemployment have dominated the news cycle, rightly so. At a time like this, we must be informed and face the realities as a country. But every cloud has a silver lining. And in this case, it is the people of India, many of whom have come together against all odds to help each other.

Richa Chadha, known equally for her interest in social issues has started a new community-based initiative called ‘The KINDry’, which quite simply put, aims to celebrate ordinary people doing extraordinary things. It is only a social media initiative right now. When news of a thief returning the medicines he’d stolen with a simple note that read ‘Sorry I didn’t know these are Corona medicines’ went viral last month, Richa was inspired to come up with this initiative with the help of a family friend, designer and co-founder of The Kindry and community head at Fluid Krishan Jagota.

Speaking on the same, Richa said “I was moved that a person, who’d stolen something in desperation had so much heart and integrity that they returned it. I don’t want to tell people to ‘be positive’ and ignore the painful reality of pain, trauma, and loss. That is nothing but toxic positivity. At the same time, The KINDry will not be about fluffy pink clouds and unicorns, but incidents actually happening around us which don’t get amplified as much as they ought to. People also deserve to hear stories of real-life heroes. We will start small and we hope to build a community or strengthen existing ones. The idea is to celebrate unsung heroes who you read about only in passing. While responding to SOS appeals on social media, I realized ordinary citizens are working day and night to procure life-saving drugs, beds, oxygen for people they’ve never met. We have seen a truly bipartisan effort, where temporarily people have forgotten even their ideological difference and come through to help each other. This gives me hope and I want to share these hopeful stories which are rooted in reality. We must deliberately amplify the good, to ease the pain of real news. It is clear that what will see us through this phase is the kindness of strangers.”


Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

New Zealand beat India by 8 wickets to win World Test Championship title

Captain Kane Williamson and the experienced Ross Taylor dug deep as New Zealand chased down the 139-run target with 8 wickets in hand in...

Deepshikha Nagpal says it was her dream to be a singer

Actress Deepshikha Nagpal has become a household name given the years she has spent in the industry.  She is known for her acting and...

Shahid Mallya released the teaser and poster of his upcoming single song ‘Mai Jawa Kithe’ on World Music Day

The first look poster and the teaser of the song “Mai Jawa Kithe” is out now featuring Pooja Bisht and Vikram Singh. The Heartthrob...

Chandigarh Administration permits boating in Sukhna Lake with 50 % capacity only

The Chandigarh Administration has permitted for boating at Sukhna Lake with 50 per cent capacity only and changed the timing of night curfew form...