Canara HSBC OBC Life Insurance has launched an all new digital campaign highlighting the key attributes of “iSelect Star Term Plan” with a message “Raho Life Ke Har Twist Ke Liye Tayyar” to showcase term life insurance as a holistic product for customers. Through a series of short videos, the company has depicted different life stages and their respective life insurance goals.
The campaign aims to educate target audience about importance of planning for unforeseen circumstances and ways to achieve financial stability through an appropriate term plan that offers attractive features.
The campaign has been initiated with a video which starts with a light hearted undertone, featuring a man enjoying a cricket match with his buddies at home. While watching the match he is suddenly interrupted by his wife’s call who’s decided to come home, a day earlier than expected. The plans of the trio (complete with war paint) get upended and “twist”. The call also reminds him to search online for the best suited term insurance plan which he had conveniently deferred, after promising so to his wife? The series of events that follow, as the protagonist and his buddies attune to this twist of life turns out to be a learning experience in the most unexpected manner.
Commenting on the launch of new digital campaign Rishi Mathur, Chief Digital & Strategy Officer, Canara HSBC OBC Life Insurance, says “We believe in presenting our key products and their benefits to our customers with novel ways of catching their attention along with a hint of humour. Our new digital campaign will run across all digital and social media assets, as the online medium has grown very significantly in the last year and hence we focused on a digital only campaign to reach our target audience.