Friday, June 25, 2021
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Ashok Leyland gains momentum with their Digital Solutions

Ashok Leyland, flagship Company of the Hinduja Group and India’s leading commercial vehicle manufacturer, has released an update on the transformational success of its Digital Solutions Business. The journey of this digital integration of business began in 2017, with the launch of Digital Marketplace. This included a host of cutting-edge, yet user-friendly, solutions like iALERT, Service Mandi, Leykart and eDiagnostics which were ‘Industry-Firsts’ at that time.


More recently, the company launched its next wave of transformative digital solutions under the ‘Digital Nxt’ platform. This included iALERT 3.0- An advanced connected vehicle platform, Uptime Solution Center- A transformative Uptime experience platform and AL Care- a one-stop app for customers to manage all their vehicle needs. These transformational initiatives have increased the proliferation of connected digital solutions towards Total Cost of Ownership (TCO) reduction. These solutions have also gone a long way in turbocharging the agile transformation of the company by building real digital resilience.


“As a leading player in the commercial vehicle space, our focus has always been to deliver the lowest Total Cost of operation (TCO) and thereby the highest profit to our customers. Our Digital Nxt Solutions comprising of iALERT 3.0, Uptime Solution Center & AL Care, helps us to deliver on this promise. Our customers using these digital platforms have achieved significant cost savings, and on an average, we have facilitated 15% overall savings, which includes 5-10% of fuel savings and 15% improvement on fleet utilisation. These customer-centric solutions are a true extension of ‘Aapki Jeet, Hamari Jeet’, and helps them through the entire product lifecycle. I am proud of our in house Digital and Connected Vehicle Technology Team who have developed these solutions and are continuously innovating on this journey, as we move towards a digital driven future”, said, Mr. Vipin Sondhi, MD & CEO, Ashok Leyland.


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